Stamford Local Council:
Waste Management PSA

I developed an audio PSA campaign for Stamford Local Council to help transition to a single-stream recycling system and reduce resident confusion. By using targeted 30-second Spotify ads, we effectively reached hard-to-engage demographics, resulting in a 35% increase in web traffic and lower recycling contamination rates. This demonstrated that localized audio effectively communicates complex policies to the community.

HM Coastguard UK:
Recruitment Drive

To support HM Coastguard UK, we launched an audio PSA campaign themed “Purpose Beyond the Shore,” which effectively reminded community-minded individuals of the value of meaningful volunteer work. Distributed on radio, community radio and podcasts in coastal areas, the campaign led to a notable increase in volunteer inquiries, demonstrating the power of a strong sonic identity in connecting national government initiatives with community engagement.

Manitoba Public Insurance:
Highway Safety PSA

I partnered with Manitoba Public Insurance (MPI) to create an audio PSA campaign centered on work zone safety. By contrasting the minimal barrier of traffic cones with the significant risks faced by roadside workers, we aimed to boost driver accountability. The campaign emphasized Human-Centric Messaging, Actionable Safety Cues, and Emotional Resonance to foster community responsibility for public safety.

Vancouver Coastal Health:
Hypothermia PSA

I partnered with the Ministry of Emergency Management to create a localized audio PSA campaign that enhanced seasonal resilience. By simplifying “PreparedBC” emergency protocols into engaging audio spots, we encouraged residents to prepare actively. The campaign utilized Spotify placements and local broadcasts, leading to increased traffic to many municipal websites demonstrating that clear messaging can effectively convey complex safety directives.

WWRM:
Spotify Ad

For Watchorn Risk & Wealth Management, I created an audio campaign targeting young high-net-worth entrepreneurs by moving away from traditional corporate advertising. Utilizing modern music and immersive sound design, we positioned Watchorn as a forward-thinking partner through premium Spotify segments and entrepreneurial podcasts, leading to increased discovery calls from digital-native founders.

Financial Blindspots:
Audible Book Trailer

To promote Financial Blind Spots, I targeted the “layman investor,” emphasizing accessibility and relatability. Authors Eric Watchorn and Michael Baker used an authoritative narration style and a bank-like design to convey expertise while addressing common financial concerns. The book was positioned as a guide for new investors, featuring ads in broad-audience audio segments, leading to increased sales of both print and audiobook formats.